Ford F-150 beats Camry to take top spot in U.S. sales

Ford’s F-150 may have been subject to the humbling loss of its decade-old ‘top sales’ position in May, but it seems America’s most popular truck is back on top of the list - for the time being at least. The F-150 has never faced a stronger call to arms then it did in May, when not just one but four Japanese sedans managed to outsell it. Thanks to employee pricing schemes and other discount incentives Ford’s F-150 saw a return to grace last month, managing to beat the Toyota Camry in second place by almost 2,700 sales.

Despite the vehicle’s return to its traditional spot in the list, sales for the truck are still down significantly from last year - compared to May of 2007, the May 2008 figures for the F-Series show a 30.6% decline, while the July 2008 figures show a 20.6% decline. However, the result is made even more impressive considering Ford is planning to introduce a redesigned model later this year.

source: MotorAuthority